Test Your Bourbon IQ (continued)

A “Test Your Bourbon IQ” online portal was also developed by AD-SUCCESS and promoted in the advertisement to engage the bourbon enthusiast readers to test their knowledge of the spirit. After completing the quiz at www.bluegrasskentucky.com/bourbon quiz takers are given the option to tout their knowledge to their Twitter followers by tweeting their results, as well as a link to drive others to the online portal and therefore the Bluegrass Region website.